I build software, analytics and applied AI tools that turn messy information into clearer decisions, better products and more effective marketing.
Part engineering studio, part analytical workshop. The work ranges from small, focused consumer tools to data-intensive systems behind large-scale marketing decisions.
SOFTWARE · DATA · DECISIONSPublic products alongside more specialized work in marketing measurement and technology.
A macro-forecasting product where people can make predictions, compare them with market, community and AI forecasts, and track what happened. The public outcome record makes forecasting testable rather than just persuasive.
A price-comparison tool that converts different pack sizes into a consistent price per diaper. Offers can be explored by brand, size and type, so shoppers can compare like with like instead of relying on package prices.
A comparison tool that evaluates money-transfer options by what the recipient receives after fees and exchange-rate markup. Its calculators also help test a provider quote against a reference rate.
Custom analytics, measurement and automation for performance marketing at scale. Some of the most interesting systems are not public-facing.
From the first data question to a working interface people can actually use.
Web applications, APIs, custom tools and the connective tissue that turns an idea into a usable product.
BUILDData collection, transformation, modeling, analysis and reporting, with an emphasis on decisions rather than dashboards for their own sake.
UNDERSTANDAI-enabled workflows and product features where they solve a real problem, designed with evaluation and human judgment in the loop.
APPLYMeasurement architecture, data pipelines, automation and decision tools for sophisticated performance marketing programs.
IMPROVERaspberry Analytics is my independent technical practice. My background spans software, data and marketing measurement, including work at Google and building businesses of my own. I’m interested in the point where a sound analytical idea becomes a useful, working product.